What is the benefit of performing a scalp massage during a haircut?

Performing a scalp massage during a haircut primarily benefits blood circulation to the scalp. This increased circulation can enhance the delivery of oxygen and nutrients to hair follicles, which is essential for maintaining healthy hair growth and overall scalp health. Additionally, the stimulation from the massage can promote relaxation and a sense of well-being for the client, making the haircut experience more enjoyable.

While a scalp massage could potentially have various other effects, such as influencing hair styling or affecting scalp sensitivity, the most notable and scientifically supported benefit is the improved blood flow it provides. This is crucial for any hair care routine, as it contributes to not only the health of the hair but also the comfort level of the client during the haircut.